FAB is spearheading Sustainable Financing initiatives, in line with our commitment to support UAE Vision 2021 and UAE Green Agenda for 2015 - 2030. Our aspiration is to be recognised as a leader in Sustainable Finance in the region and make a lasting positive impact across the clients and communities we serve. We are committed to financing and supporting environmental and sustainable projects whilst at the same time providing insights, analysis and knowledge of Sustainable Financing, strengthening our relationship with stakeholders in the Middle East and market participants.
Positive customer experience is our core value. We place our customers at the heart of our operations and maximise our resources to deliver service excellence. Every customer is equally important, every employee is a brand ambassador, and every interaction is an opportunity to shape perceptions positively.
At FAB, we want to ensure that individuals and business from all backgrounds have access to affordable and helpful financial products that meet their needs. Our aim is to reduce barriers, improve the economic health and increase the financial literacy of our communities, particularly for unbanked or undeserved groups and those in remote regions. We achieve this through a range of products and services, a growing suite of digital offerings, financial literacy events and with banking agents who speak with our customers in their native languages.