FAB, the UAE’s largest bank and one of the world’s largest and safest institutions, offers an extensive range of tailor-made solutions, and products and services, to provide a customised experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises.
Creating value for our customers, employees, shareholders and communities to grow stronger through differentiation, agility and innovation.
Personal Banking strategic focus
Dominant personal bank in UAE
- Bank of choice across key segments in Abu Dhabi, and enhanced market share in Dubai and Northern Emirates
- Multichannel and ‘smart’ distribution model leveraging on digital solutions
- Leader in everyday banking anchored in payment solutions and cards
Regional wealth adviser of choice
- Access new high growth HNWI segments
- Use global network to expand product and service range
- Deepen existing relationships with increased cross-sell